PENGOLAHAN PEMASARAN LIDAH BUAYA YANG DI INOVASI MENJADI MINUMAN DAWET DAN SQUASH LIDAH BUAYA DI DESA DARMASI KECAMATAN BUDURAN KABUPATEN SIDOARJO

Abstract

Small and medium enterprises (UKM) play an important role in national economic development, because of their role in economic growth and provide opportunities to open new jobs for local residents, especially residents in Darmasi village and their role in product distribution development. During the economic crisis that occurred during the COVID-19 pandemic, which affected the collapse of many large, small and medium scale companies (UKM), it proved to be more resilient in facing the crisis. And the problem in Darmasi village is that (UKM) cannot sell their products in market due to limited skills and product socialization. So that the 030 Aloevera Community Service Program conducted a program, namely training for the community on processing and marketing of natural aloevera plants that are processed with fresh and marketed beverage innovations. Mentoring entrepreneurial motivation, improving product quality, product packaging, packaging quality, networking and cooperation. This program can improve the quality and productivity of Small andMedium Enterprises (UKM) so that they can boost the economy in Darmasi Village