OPTIMASI WISATA DESA MELALUI PENGUATAN OBJEK IKONIK PADA AKSES ENTRANCE TRACK & JEMBATAN BAMBU DI AREA WISATA WADUK KESAMBEN WETAN, KESAMBEN WETAN, DIRYOREJO, GRESIK

Abstract

Kesamben Wetan Village, is one of the villages located in Driyorejo District, Gresik Regency, East Java province. This Kesamben Wetan Village has an icon, namely the Kesamben Wetan Village Reservoir, which has the potential for the Kesamben Wetan Reservoir Tourism sector, as one of the identities whose potential is not yet optimal. The lack of access to the Kesamben Wetan reservoir as well as the lack of knowledge and lack of supporting funds have resulted in the less than optimal utilization of natural resources which are still far from developing human hands that can be utilized as an eco-tourism. To optimize the tourism sector, efforts are made to create promotional media in the form of Access Entrance Track & Bamboo Bridge to advance the tourism sector of the Kesamben Wetan Reservoir and advance to internetbased, namely Instagram. Access to the Entrance Track & Bamboo Bridge is part of the promotion of the tourism sector as well as to increase the value of the tourism sector of the Kesamben Wetan Reservoir and MSMEs around the Kesamben Wetan Reservoir area. Therefore, in developing and turning the Kesamben Wetan Reservoir into eco-tourism, it is hoped that it will bring major changes to tourism in the Kesamben Wetan village.