MENINGKATKAN POTENSI WISATA WADUK KESAMBEN WETAN MELALUI PENYEDIAAN SARANA PRASARANA DAN DIGITAL MARKETING

Abstract

Tourism facilities and infrastructure are one of the most important factors in supporting the growth of the tourism industry. One of the supports so that tourist attractions in tourist areas are in demand by tourists are tourism facilities and infrastructure with the availability of adequate infrastructure and the availability of marketing programs through Digital Marketing in tourist areas. The Community Service Group 022 Bhayangkara University Surabaya builds and provides infrastructure facilities in the tourist area of the Kesamben reservoir such as 1) Provision of Gazebo facilities, 2) Provision of Welcome Gate facilities, 3) Provision of trash bins 4) Stocking fish seeds. In addition, the Kesamben Reservoir Tourism Marketing uses digital marketing media to attract tourists who want to visit, including through social media such as Youtube, Tiktok, and Instagram. Keywords: Tourism, Infrastructure, Digital Marketing.