PENGEMBANGAN EKONOMI KREATIF UMKM DESA KEDUNGPELUK SIDOARJO MELALUI STRATEGI PEMASARAN DIGITAL SETA MEMBENTUK KESADARAN HUKUM MASYARAKAT

Abstract

The Covid-19 pandemic that has occurred since early 2020 with a significant impact on the order of social life and a decline in economic performance in most countries of the world, including Indonesia. The Covid19 pandemic has had a negative impact on the sustainability of economic life in Indonesia, especially for Small and Medium Enterprise (SME). One of them is in the village of Kedungpeluk, Candi District, Sidoarjo Regency. Namely the Small and Medium Enterprise (SME) Herbal Medicine Djampi Mrs. Barok, Cork Fish Crackers from Mr. Manur and also the Tiga Putri. With the Real Work Lecture Program (KKN) Group 005, Bhayangkara University Surabaya has a goal to empower Small and Medium Enterprise (SME) Entrepreneurs. This program provides training on how to create products that have a high selling value, by branding products, introducing digital marketing, the importance of brand rights and also packaging that can improve product quality. The results obtained after the 005 Community Service Program, Bhayangkara University Surabaya, were the packaging of Cork Fish Crackers and DJampi Products into more economical packaging and adding a logo to the product, and successfully promoting through social media Instagram, Shopee and Facebook, and promoting the product offline. in the Sidoarjo Square to introduce the products of Small and Medium Enterprise (SME) in Kedungpeluk Village so that they are better known by local residents.