RE-BRANDING KEMASAN BARU JAMU BUBUK BAROKAH YANG MENJADI ICON DUSUN NOGOSARI

Abstract

Branding is an image so that a product can attract and stick in the minds of consumers, branding can be interpreted as a form of company communication with consumers who are the target. Branding also aims to build a positive image and reputation of the company so that it is always good in the eyes of consumers. The company's image can build consumer confidence in the company. Packaging has an understanding as a container to accommodate products that are well designed so that they can increase the market price of a selling product, packaging is the first thing consumers see when buying a product, so producers must be able to package their products well to attract consumers' interest. Micro, Small and Medium Enterprises (MSMEs) are trading businesses managed by business entities or individuals referring to productive economic businesses in accordance with the criteria stipulated by Law Number 20 of 2008. Technological developments and entrepreneurial trends make the role of MSME actors increasingly important. MSMEs are one of the drivers of the nation's economy, so their existence is very important. The method used in the implementation of this program is direct practice. The target of this activity is one of the people of Dusun Nogosari who has a business in the MSME sector.The selected MSME is Herbal Medicine. The results of the Re-Branding activities for MSMEs in Nogosari Hamlet include: Taking part in the manufacture of Herbal Powder, Packaging into small packages or once brewed, Making MSME brand labels, and providing directions for marketing products to e-commerce. With that, there are several things that must be considered by the Head of Dusun Nogosari, namely holding a follow-up program in the form of entrepreneurship training to develop superior MSME products in Nogosari Hamlet so that it can be known by the wider community.