OPTIMALISASI BRANDING DESA WISATA MELALUI PROMOSI DIGITAL BERBASIS SOSIAL MEDIA DI POETOEK SOEKO, DESA SUKOSARI, KEC. TRAWAS, KAB. MOJOKERTO

Abstract

Poetoek Soeko is one of the tourist attractions in Sukosari Village, Trawas District, Mojokerto Regency. In the last 2 years, tourism in Poetoek Soeko has decreased due to the COVID-19 pandemic, resulting in a sustainable impact, such as tourism becoming quiet and MSMEs in tourist attractions have closed a lot, so with this, efforts are needed in the form of activity programs by focusing on optimizing the branding of tourist villages through social media in Sukosari Village by providing Photo Spots and promoting MSMEs for Cow's Milk and Banana Chips for increase the tourism and sales to MSMEs which have declined in the past 2 years. The purpose of this activity is to improve and provide branding of tourist villages and MSMEs in Sukosari Village. The methods used in this activity include four stages, namely the planning stage, needs survey, implementation, and evaluation. The results showed that there was interest and positive response from villagers, kartar, PKK and Village Apparatus in supporting the activities of the KKN 016 group. With this Photo Spot and MSME Branding, it can provide its own aesthetics and uniqueness which can later attract more visitors.