UPAYA MENINGKATKAN UMKM DI DESA KEDENSARI MELALUI DIGITAL MARKETING DAN E-COMMERS

Abstract

Kedensari Village, Tanggulangin District, is known as a center for the leather craft industry in Sidoarjo Regency. Kedensari village is the village with the most craftsmen in the Tanggulangin sub-district, be it micro, medium or large businesses. In order to keep the leather craft business afloat, leather craftsmen in Kedensari village need skills in terms of raw materials, supporting materials, labor, in On the other hand, the craftsmen in Kedensari village still sell conventionally and still don't understand how to do marketing through digital marketing and ecommerce, in providing learning by selling online. Therefore, kkn group 019 "has a program that is increasing MSMEs in Kedensari village through digital marketing and e- commerce by teaching how to use e-commerce and digital marketing to leather craftsmen in Kedensari village, Tanggulangin sub-district, especially micro and medium industrial craftsmen. This effort is also guided by our KKN members, so it doesn't burden the Kedensari village community. However, it provides insight into how easy it is to market products with digital marketing.