SOSIALISASI KEGIATAN EKONOMI KREATIF DAN PEDULI LINGKUNGAN DI ERA NEW NORMAL DI DESA KARANGBONG KECAMATAN GEDANGAN KABUPATEN SIDOARJO

Abstract

To help the economy of women's families (mothers) by being creative in processing food and drink ingredients and making handicrafts and then selling them to consumers, small scale enterprises, as well as mothers in Karangbong village. With the presence of mothers small scale enterprises as business actors, the District Government provided a stimulus by helping provide funds as capital, one of which was Karangbong village which received business capital for each group consisting of 10 people with an initial capital of 5 million. Where the division should be even. These MSME business actors are named Jointly Owned Business Groups, abbreviated as (KURMA). With a capital of 5 million rupiah, the KURMA business actors are made to open a food, beverage and handicraft business, because the location of Karangbong village is surrounded by large factories, namely Interbat and UBM, so these business actors use the factory employees as their main purpose of trading, alias as the customer. To increase sales and increase profits, these business actors (women) are trained by increasing sales skills through online marketing/digital marketing as well as business legality through administrative licensing and distribution permits as well as being equipped with brand registration and halal certification of food products.