PEMBERDAYAAN UMKM DAN PENINGKATAN POTENSI USAHA MASYARAKAT DUSUN KLUWIH DESA SIMBARINGIN, KECAMATAN KUTOREJO, KABUPATEN MOJOKERTO

Abstract

imbaringin Village has a lot of potential that can be further developed, especially in Kluwih hamlet itself, there are a lot of MSMEs with potential, so from this we want the potential of these MSMEs not to be stuck there, but we aim to improve the quality of the potential that can be further developed for the MSMEs are so that MSMEs, which can be said to still adhere to the traditional business system, are not obsolete today even for the future. With the implementation of the 015 Thematic Group Real Work Lecture (KKN) in Simbaringin Village, Kluwih Hamlet, it is hoped that it will be able to provide new innovations that can be used/accepted by MSMEs. In the implementation of the 015 KKN Group, we focused on one of the SMEs that were there, namely the UMKM "SIDOEL" traditional snacks for grandmother's hair. The empowerment of "SIDOEL" SMEs that we do or what we can provide is knowledge of selling grandmother's hair products through e-commerce or through social media, we also provide a new packaging design for grandmother's hair products that are more modern / in accordance with current developments , submission of placards containing information on UMKM "SIDOEL", besides that we also added the address of the grandmother's hair production house to the google map