PENGEMBANGAN WISATA KAMPUNG BEBEK MELALUI MEDIA SOSIALUNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DI DESA KEBONSARI KEC. CANDI KAB. SIDOARJO

Abstract

Kebonsari Village is a regional village where some of the residents have eyes as duck breeders. With the population being mostly duck breeders, it can be called a duck village. Duck farmers in Kebonsari Village can produce hundreds of salted eggs, of course the use of feed is in the form of waste products seen in Sidoarjo such as mussels and shrimp heads which make the taste of this salted egg different and unique. Kebonsari Village has a characteristic where the community has the ability to raise livestock, livelihoods but most of the surrounding community does not know and needs attention to increase their livestock production with the aim of increasing sales. Kebonsari Village is also very lacking in the world of digital literacy. It turns out that this village, which is often known as Kampung Bebek, doesn't know what is called digital literacy, and most of them don't even know the benefits of digital literacy. So far, what has happened is that the organization cannot run optimally because there is no proper management of its management institutions and lack of trained human resources to manage an organization. To develop Kampung Bebek, special attention is needed by empowering MSMEs which are expected to be able to increase employment in order to increase capacity in organizational management, increase the development of Kampung Bebek through social media, in knowing digital marketing. in order to improve the community's economy, regenerate the management of the Sumber Pangan breeder group in Kebonsari Villag