PEMBERDAYAAN UMKM BERBASIS DIGITAL MARKETING DI DESA KALEN,KECAMATAN DLANGGU, KABUPATEN MOJOKERTO

Abstract

Technological developments are felt by the wearer in utilizing the internet. Some people feel dependent on the existence of the internet, including the activities of Micro, Small and Medium Enterprises (MSME) in utilizing technology for the continuity of their business. The purpose of this research in general is to describe the impact of digital marketing on sales volume for MSME in Kalen Village, Dlanggu District, Mojokerto Regency. This research is a qualitative research by combining structured interview methods, in-depth interviews, and observations of MSME actors.The results of this study are that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand marketing, increase awareness and increase sales for MSME players.