BRANDING TAMAN HUTAN RAKYAT SEBAGAI IMPLEMENTASI SURABAYA SMART CITY BERBASIS LEGALITAS TEKNOLOGI INFORMASI DI KELURAHAN SUMUR WELUT KECAMATAN LAKARSANTRI KOTA SURABAYA

Abstract

Sumur Welut is a sub-district located in Lakarsantri District, Surabaya City, East Java Province, Indonesia. Sumur Welut is one of the few urban villages in Surabaya that still shows its beauty. The conditions, atmosphere and people in Sumur Welut itself still tend tobe the same as rural communities whose livelihoods are farmers, breeders, etc. Apart from that, the SMEs in Sumur Welut also highlight local wisdom and are natural. As one of the areas that is still beautiful, it turns out that in Sumur Welut there is a community forest park (Tahura), which the Tahura actually has the potential to become a tourist destination for the people of Surabaya. However, the management of the Tahura is still not organized so it does not attract local people to visit the Tahura. Therefore, it is necessary to make many changes and standardization of the Tahura so that it can become a tourist destination for the people of Surabaya. Of course, in the digitalization era, attractive information technology legality- based branding is also needed so that the Tahura can be better known through online media that it can increase the income of the local community