PEMBERDAYAAN UMKM CAFE PATUNG KUDA MELALUI DIGITALISASI DAN BRANDING MEDIA SOSIAL DI DESA LEDUG INDAH KEC. PRIGEN KAB. PASURUAN

Abstract

Community service through Real Work Lectures (KKN) is one form of student contribution in overcoming cafe problems in Ledug Village, Pasuruan Regency. The method used in thisresearch is observation.KKN students participated in activities renovating cafes, café digitalization, and providing education to children in Ledug Village,Pasuruan Regency. The research results show that through KKN, the cafe is better known to the local community and social media.Children also show increased knowledgeabouttraffic signs, the dangers of drugs, juvenile delinquency through educational activities carried out by KKN students.