MENINGKATKAN BRANDING IMAGE UMKM LOKAL MELALUI INOVASI TEKNIK KOPI CELUP DI DUSUN BRUKAN, DESA KALISAT, KECAMATAN REMBANG, KABUPATEN PASURUAN

Abstract

Real Work Lectures (KKN) are a form of community service activities carried out by students in modernizing MSMEs in the Kalisat Village community, Kab. Pasuruan. Kalisat Village is one of the villages located in the Rembang District, Pasuruan Regency. The location of Kalisat Village is quite far from the center of Pasuruan City. When entering this village you first pass through Kec. Gempol, District. Beji, District. Bangil, District. Rembang. By implementing this KKN, it is hoped that it will be able to develop students' social skills and personality skills. The purpose of this research is to determine the role of knowing lectures in Real Work Lectures (KKN) in developing students' skills. Most residents of Kalisat Village tend to choose to grow coffee for the purpose of buying and selling, because coffee cultivation is the majority of the livelihood of the people of the Pasuruan area. Coffee itself contains ingredients that have benefits, including improving mood, increasing concentration and alertness levels, and coffee itself can even reduce the risk of stress and depression. Consuming coffee regularly can help prevent memory loss or can be said to sharpen memory.