PACKAGING UMKM KERIPIK SINGKONG, MBOTE, PISANG BU SAMI DI KECAMATAN PRIGEN, DESA DAYUREJO DUSUN GAMOH GUNA MENINGKATKAN KUALITAS PRODUK DAN DAYA TARIK PEMBELI DAN WISATAWAN

Abstract

Pasuruan Regency Dayurejo Village is a tourist spot where in each hamlet of the village the surrounding community opens many small business opportunities, UMKM that market their products which mostly come from their own plantations such as cassava chips, mbote, bananas from Bu Sami where the marketing of these products is carried out in the Cempaka Forest tourist attractions in Gamoh Hamlet. The problem experienced by Bu Sami is the same packaging less practical and designs that still do not attract buyers, therefore we from the ABHIPRAYA KKN group have a solution to the problems experienced by Mrs. Sami, namely by making new packaging in processed Mrs. Sami chips and redesigning stickers from the old packaging so that the new packaging and design become more practical and sticker designs that are more attractive than the old stickers to improve product quality and become an attraction for attraction for buyers.