PENINGKATAN UMKM KAMPUNG DUKUH PAKIS SURABAYA MELALUI DIGITAL BRANDING

Abstract

Real Work Lectures or often called (KKN) are activities that are carried out directly or activities that go directly tothe field in the midst of society. This KKN is carried out by students trying to become part of society and actively and creatively involved in the dynamics that exist. happens in society. Students have a strategic role as agents of change. Real Work Lectures (KKN) is a form of dedication of university students to the community through providing assistance with empowerment, training, counseling, mentoring, mentoring and to make them aware of their potential, as well as helping toimprove the quality of life and development. Through this KKN, students and the community are improving the UMKM of Dukuh Pakis Surabaya village through digital branding. With this activity, the community or residents of Dukuh Pakis Surabaya become a village that is useful in the UMKM sector and utilizes the digital branding that has been implemented during the Real Work Lecture activities in Dukuh Pakis village, Surabaya.