PEMBERDAYAAN UMKM LOKAL DAN PERANCANGAN STRATEGI BRANDING DENGAN METODE PROMOSI DIGITAL DI DESA WEDI KEC. GEDANGAN KAB. SIDOARJO

Abstract

Kuliah Kerja Nyata in Indonesian is one of implementing knowledge while studying, so we have this activity here in Wedi Village, Gedangan District, Sidoarjo Regency. Wedi Village is one of the villages in Gedangan District. The surrounding area is adjacent to many factories, causing several local residents' businesses to be buried by exploration. So, it can be concluded that several UMKM’s founders are still not showing definite progress because one of them is lagging behind digital promotion trends on social media. From here, the service in Wedi Village emphasizes education regarding promotions and technological advances regarding online sales (E-commerce). It is hoped that the enthusiasm of the residents when the service team visited and provided education on many things related to UMKM will make them care more about technological advances for their businesses.