SOSIALISASI BRANDING PRODUK KULIT DAN BAHAYA NARKOTIKA GUNA MEMAKSIMALKAN DIGITAL MARKETING

Abstract

INTAKO is one of the large cooperatives in Kedensari, Tanggulangin, Sidoarjo. INTAKO has a decrease income since 2006 due to an overflow of lapindo mud that caused desolation of conifers. At the student study service tried to rebuild the economic in Kedensari through the program “Socialization of Branding of Leather Products and the Dangers of Narcotics to Maximize Digital Marketing”. The implementation of this activity goes through 2 stages, the first stage by conducting site review, program planning with coordination with internal and external parties, taking care of licensing, and preparation of socialization program materials. Then in the second stage there is the opening, socialization of digital marketing and narcotic, closure and evaluation with internal and external parties. Although some program obstacles,but it was successfully until and appreciated.